Meet the founder of hot new anonymous app, Secret.
Right now, Secret is trying to turn its buzz into a long-lasting product. The biggest challenge Secret faces is to avoid meeting the same fate as anonymous services that have come before it.
When users are allowed to be anonymous, their posts often become nasty. Byttow's team recently met with Juicy Campus founder Matt Ivester who coached them on ways to avoid his pitfalls. JuicyCampus was an anonymous social network for college students that received a number of lawsuits for libel. PostSecret, another anonymous network, was shut down for similar reasons.
Byttow insists most of Secret's current posts are productive. He says he's surprised how quickly his team found product-market fit. And although it's likened to a gossip rag, Byttow doesn't believe his app is a place for sharing deep, dark thoughts without repercussions.
Instead, it's a place for sharing information strategically among friends, without the shackles of being completely identified.
"Secret isn't for sharing secrets," Byttow says. "It's for sharing secretly."