Users upload their raw video footage via Magisto's web app or iPhone app and Magisto automatically analyzes it. State of the art computer vision technology detects and indexes people, scenes and behaviors, understanding the difference between people, pets, landscapes, toys and more. This artificial intelligence is used to edit together a video of all the most interesting parts of the footage, complete with effects, transitions and music. Magisto also stabilizes the video footage and removed excess "noise" to make user footage look as good as possible.
Once videos have been produced they can be shared in one click via Facebook, Twitter, YouTube or email.