The man behind personal branding 101 blog

I asked a dozen or so of my fellow bloggers and branding enthusiasts to answer the question: “What would you call personal branding if you could give it an alternate name”? Here are their replies, , all of which sound a lot less painful than personal branding!

I uploaded my first PPT reume 4 months ago to Slideshare and was excited to see so many downloads and comments here. My friend Minmin got inspiration from my ppt and did her own. It was great to know that both of ours are selected into Spotlight section here. 4 months past and my life changed a little. Now I updated a new version of the resume and hope you will like it as well.

Build your personal brand around a single word - You need to select a word you can own and then focus your marketing around that. One great soundbite from the event was "there is no 'and' in brand." Guy astutely pointed out, however, there is a "bra" in brand. Not sure what to do what that, but maybe you'll come up with something.

Thus personal brand propagators seek to bulwark a business model destined to fail. What people need to do is build substantive value for stakeholders that will deliver return on investment for time or money. If personal brands are infused in this value, all the better, but please don’t tell me its the quintessential focus of social media marketing.

It's easy to be jealous of someone who glows so much, but hard to hate them if they're genuinely nice, and even easier to get to know them and understand that they can — and are often willing to — amplify your awesome if you give them a chance. Especially if you're a budding personality superstar.

This is the slides for The Art of Self-Branding presentation I did for SXSWi 2008. Enjoy!

The problem with many organizations is that they don't value personal brand builders enough. Often in the corporate world, as an employee raises their personal brand they are more likely to be treated with skepticism. Called self-promoters (or worse), these growing superstars are often alienated and driven out of organizations by managers or colleagues that feel threatened by them.

In a shaky economy, personal branding is supposed to ensure a measure of job security. It can - but there's a right way and a wrong way to do it.

Is personal branding becoming a catchphrase to describe those who are using social media as a drip pan for their overflowing egos or is it just misunderstood? As someone who has spent considerable time building a personal brand while working at a large company, this is a question I have struggled with before and I believe it comes through to six main assumptions (some truth and some fiction):

Diana Rikasari offers you basic tips on how to utilize your blog as a means of personal branding based on her 3 years ex

Brands can also be your gateway at a universal level, and here’s some of the reasons why:Become a specialist in your own field; Become an irreplaceable part of the game; Be something that would be remembered for that niche; Dominate your own field or industry; Trust and recognition forms bonds stronger than steel; Brands make it very easy to find you.

"The goal of developing your personal brand is to differentiate yourself from the competition, and to attract ideal opportunities that put your abilities to work in a way that gives you meaning. It is the best way to manage your career today because it makes you irreplaceable to a particular audience."

Here are 15 ways in which you can professionally brand yourself and measure your progression.

Brand Camp University presents 2009 Brand Camp University Personal Branding 2.0 Conference- Detroit (Fall Term) -- Saturday, October 10, 2009 -- Southfield

"Hajj E. Flemings is the author of ‘The Brand YU Life ‘. The Brand YU Life, LLC. specializes in personal and corporate brand management consulting, training, and seminars. Hajj is a dynamic, energetic speaker, author, and transformational trainer who connects with his audience to challenge them to reach their hidden potential. "

"It’s time to share the results of the personal branding experiment from the previous post. I asked visitors to this website to submit 3 adjectives to describe me. I let it run for 2 days and received a total of 1,101 responses, which included more than 3,000 adjectives."

"Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you. In some ways it’s outside your control, but you obviously have some influence over it."

How to create and manage your personal online professional brand

Jorgen Sundberg the founder of the Personal Branding UK. His strength lies within Outer Personal Branding; he helps position people for career and business success through reputation building and communication strategies. Jorgen consults companies on Corporate and Employee Branding and gives lectures at universities on Personal Branding and Social Networking.

"360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you "

A lecture on building a Personal Brand using the Social Media to the students of the Design Faculty of the Politecnico of Milan.

The term is thought to have been first used and discussed in an 1997 article by Tom Peters.

"Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc."