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22 June 2011: This week, the world’s advertising and communication agencies have sent their top executives and creativites to Cannes, on the French Riviera, for the annual Festival of Creativity and the Cannes Lions awards. In the scope of a partnership with Starcom MediaVest Group, TED was in Cannes and presented two sessions.
On Tuesday (June 21, 2011), on the main stage, in front of a packed audience of 1,200 (plus another 500 watching a live simulcast in a nearby theatre), TED’s European director Bruno Giussani curated and hosted a 45-minutes session on “Connectivity”.
On Wednesday morning (June 22, 2011), in a smaller and more informal setting inundated by the Riviera’s sun, TED’s Giussani hosted a breakfast session with “wrongologist” Kathryn Schulz.
created June 23, 2011