The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach.
The foundation of society has been build upon the strength of connections between people. It is the relationships between people that define community. At the heart of these communities lie the common belief and common cause. Taking this form of social model into consideration gives a clear meaning to online social platforms.
Communities either offline or online is a tremendous opportunity for businesses to leverage their products and services. But how does a social media campaign start and what defines it?
I recently spoke and presented to some of my customers to increase their awareness of social media and all things digital and online. The purpose was to raise their understanding and provide them with a vision of social media and its power to leverage and spread content and create brand awareness wh
Reports, presentations, and more stuff on Social Media Marketing. You can follow authors on Twitter: @smexaminer (Michael Stelzner), @jangles (Neville Hobson), @TrendsSpotting (Taly Weiss).
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You hear a lot about social media strategies and the importance of having one. But what exactly is a social media strategy? What’s in it? If you’ve wondered what that mythical strategy looks like, check out this bag...