"Essential reading (and reference) for modern authors, regardless of experience."

"You can find other self-publishing advice, but none that delivers like APE."

"The information in the book is an important must read for anyone thinking about or in the process of writing a book."

"As someone who learned about ebook publishing the hard way, I can honestly say that this book is a must-read for anyone who is thinking about writing a book..."

"Perhaps the greatest contribution of this book will be that some individuals who have great ideas but haven’t felt they could write a book or get it published will now be empowered to start their journey."

"Choosing a self-published ebook for a Jack Covert Selects review is unprecedented. Choosing to recommend a book about self-publishing is also pretty odd, since we make our livelihood selling books with paper pages and highly designed covers and a traditional publisher behind the scenes. But, this is no ordinary ebook."

"They humanize the publishing process, and remove all knowledge barriers that would otherwise make the experience traumatic."

"APE empowers the reader/author by breaking down the process of producing a book..."

"...there is no other book I know of that captures the moment we are in so well, and communicates so much actionable, practical information that any author can use."

"If you want to be King Kong in your field, and think more like an entrepreneur, it's time to grab a copy."

"Book is an absolute treasure and contains a wealth of information on how to write a book; and publish the same."

"This book is for anybody who has or is considering writing, publishing and distribution an ebook, and will save you hours of time and frustration."

"It’s perfect for beginners or those still fairly new to the industry, and it’s also useful for people looking for a way to balance the three acts (author, publisher, and entrepreneur), and people who could use some marketing help."

"APE: Author, Publisher, Entrepreneur is a book that will help you rise above that mediocre sea so that your book has a fighting chance."

"Though this book is sure to be a best seller, the 800-pound APE of Indie publishing, it rises on its own merits."

"It's all worth reading, and indispensable if you are considering self-publishing your own book."

"It is a real gift to any writer embarking on the e-journey."

"Once again, Guy Kawasaki comes to our aid with his fabulous new book: APE: Author, Publisher, Entrepreneur–How to Publish a Book, written with Shawn Welch."

"Run...and get this book. Its a top read for every would-be author."

"APE: Author, Publisher, Entrepreneur — How to Publish a Book is a relevant and comprehensive how-to guide on writing, publishing, and promoting a book."

"...the fact that there is currently no existing sponsorship or other business relationship between Guy Kawasaki and Kindle Nation Daily, allows me to be absolutely authentic and unburdened in telling you that this is a book that every author, literary agent, or other participant at any level of the book or ebook publishing industry needs to read, preferably today."

"APE presents lots of options for self-publishing, yet it is also relevant and useful for authors working with traditional publishers."

"APE took the subject of writing a book (which is often less entertaining than the idea of writing a book) and made it an enjoyable AND educational read."

"APE is an absolute must have for anyone looking to make their work a success!"

"Go get it, ya filthy animals!"

"...Guy’s new book APE – Author, Publisher, Entrepreneur, is a must read for all those who dream of being a writer. It’s the ABC’s of how to self publish."

"In a nutshell, my advice to all you aspiring authors out there is to grab this book for yourself ASAP and get yourself on the fast track to making your self-publishing dreams a reality."

"...if you’re considering self-publishing a book, make the first resource you read Guy’s new book APE: Author- Publisher – Entrepreneur – How to Publish a Book co-written by Shawn Welch."

"APE goes beyond the how-to-publish niche, and beyond author marketing. Instead it combines tactics and resources to help you build a powerful and successful publishing project from a respected industry leader who took on the tasks and learned self-publishing step-y step, with no shortcuts."

"APE (Author, Publisher, Entrepreneur) is a solid introduction to this brave new publishing world and covers a lot of the areas authors considering going this route should become well versed in."

"I think that APE is an inspirational and practical book that every writing and self-publishing entrepreneur can dip into time and again."

“Guy Kawasaki and Shawn Welch provide a clear picture of today's possibilities with great details to self-publish a book. A good reason to write a book is to leave a legacy that could inspire people, APE is an Absolute, Practical, and Effective book that can help you to do so.”

"I already read the book found it as wonderful guideline for a writer. If you are a writer, you should read it also."

"If you've ever thought about writing a book--especially an ebook--do yourself a favor and get a copy. You will be enlightened."

"Overall, I’d say this is the definitive guide for anyone who is looking to learn all that they can about self-publishing in the modern era of the web."

"I started reading and found myself so immersed in it that I immediately recognized that it is not just a novel or book or non- fiction like any other but the very bible one can use to build a career, a vocation or whatever you wish."

"An invaluable resource for every author starting out on the self-publishing safari."

"Overall, APE holds good food for thought on physical books and ebooks, on writing, publishing and reading, on books as artistic expression and as a saleable commodity."

"This wonderful book will help you avoid all the pitfalls that await the unwary and inexperienced self-publisher."

"It’s packed with tips and techniques on how to self-publish a book and includes tips on how to build a personal brand."

"Kawasaki put all that entrepreneurial and authorial perspective into his latest book, Author, Publisher, Entrepreneur: How to Publish Your Book."

"The book is thorough in its technical details but it is also inspiring and empowering in 'The Kawasaki Way'"

"If you have ever wanted to write your own book, fiction or non-fiction, you will value this conversation and benefit from Guy’s book!"

"All in all, if you’ve ever thought that writing a book was in your future, I’d say 2013 is the time to grab that bull by the horn, and start with reading APE."

"If you have children, you will remember the baby book that practically dissolved in your hands from constant use, and this will feel like familiar territory as you tackle your magnum opus."

"Got a giant itch to create an “artisanal” book of your own? Go APE. Warning: Don’t read this book in bed. You’ll keep hopping up to take actions."

"If you want an honest guide to self-publishing something worthwhile, you need to read APE: How to Publish a Book."

"It’s probably one of the most important books in recent memory for aspiring writers or frustrated scribes."

This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook.

"APE is a five-star read, an essential guide for anyone in the new publishing world."

"APE is not only a guidebook through the publishing revolution, it is an invaluable tool because it gives you the information to take control of your writing career and successfully reach your publishing goals no matter where you currently are in the process."

"APE demystifies the entire process of Authoring, Publishing and Marketing your book."

"If you want a book that contains an end-to-end process, it’s definitely worth the buy."

"It’s the best, most comprehensive (over 300 pages) book thus far on the topic of self-publishing. I give it an A+ and wish I’d written it myself."

"Anyone who's ever dreamt of becoming a published author should take time to read APE: Author, Publisher, Entrepreneur – How to Publish a Book."

"In a nutshell: The book contains a wealth of practical information."

"If you’ve ever thought of writing a book, you must read Guy’s latest work."

"Whether you’ve published before or not, APE is an absolute must for any author hoping for success."

"APE is a thorough guide, to which you can come back again and again."

"However, this book isn’t totally useless..."

"For aspiring authors, whether they have considered self-publishing or always hoped to take the traditional route, APE is an excellent resource."

"In APE, Kawasaki and Welch present about the greatest possible amount of useful information per page. Yet they do it in a style that makes you feel like you are sitting down with Guy over coffee."

"It is a great resource for anyone who’s goal is giving a quality book to the world."

"It’s a great read and a wonderful, detailed overview of everything you need to know to become an author, a publisher, and an entrepreneurial promoter of your book."

"The writers take a potentially complex (or at least boring) subject and explain it in a get-up-you-can-do-it way that inspires you to want to do so."

"Highly recommended, and a better than a head-start — APE is a complete roadmap."

"Is APE: How to Publish a Book, a book worth buying by the aspiring self-publisher?
In one word, yes!"

"All in all, APE is a great book, and I do totally recommend it..."

"I believe this is THE book to get if you have never published a book OR only published one."

"Although this book is primarily intended for someone who is interested in self-publishing their own work, I'd heartily recommend it to anyone involved in the the publishing industry, particularly on the writing side."

"Once you decide that writing a book will actually benefit the reader, then you should seriously consider purchasing APE: Author, Publisher, Entrepreneur – How To Publish a Book as Kawasaki puts together in 268 pages (excluding acknowledgements, glossary etc) a definitive guide to self publishing your own book."

"For anyone looking to see their name in print, “APE: How To Publish A Book” by Guy Kawasaki and Shawn Welch is an absolute must read."

"It’s the best, most thorough book I’ve seen on self-publishing to date, packed with valuable information, techniques, tips, and advice for every author."

"APE is loaded with more book marketing ideas than any author could possibly handle."

"The title is appropriate Kawasaki walks the reader (i.e. aspiring author) through the process from writing to post-publication publicity with every detail covered."

"This book will leave you inspired, confident, and ready to set out on your own writing journey, preparing you for both the best and worst of whats to come."

"APE – Author, Publisher, Entrepreneur is a comprehensive book that will benefit both new and experienced authors, just as it will help you navigate print and the mind-numbing nuances and options involved with digital publishing."

"APE reads like a conversation with Guy himself and although it's dauntingly detailed, it is a book that everyone from bloggers to famous authors should have on their tablets."

"This book is packed with all the information and scary truths you will need to know in order to make that book that's rattling inside your head a reality. "

"The book itself is a goldmine of information for those looking to get into self-publishing, but it’s also a must-read regardless if you plan to write a book."

"Finally—a comprehensive guidebook for the journey through self-publishing!"

"The authors are great teachers of this rapidly expanding area of self-publishing. It’s as if you are visiting with two people who have invested many hours in understanding self-publishing and are sharing their insights with you."

"I thoroughly enjoyed the book, and recommend it as a very useful resource for anyone who is considering writing a book."

"I am going out on a limb here when I say that this is one of the most honest, least hypey, overall best book I have read on self-publishing in a long time."

"After you read this you are unlikely to let anyone tell you that you shouldn’t, wouldn’t, or couldn’t write a book."

"If you are a published author considering whether the world of self-publishing is right for you, or a first time writer wondering how it all really works, this book is invaluable and a must read."

"This book answers my questions and more importantly, puts me at ease with the process. I highly recommend it."

"It’s the one book for any aspiring author, if for no other reason, than it points out what to expect and what you really need to know, and in some cases, be wary of, when considering writing, publishing and/or marketing a book, whether printed, hard bound, soft cover or digital."

"...Going Bananas about APE: Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch."

"...recently I’ve read a great book by Guy Kawasaki and Shawn Welch entitled APE: Author, Publisher,Entrepreneur-How to Publish a Book that I believe every new author should read."

"I was absolutely blown away by the amount of NEEDED information that is presented in this book."

"The book is filled with so much knowledge it made my head spin."

"The difference that APE makes to the literature of self publishing is that it provides a solid process orientation to self publishing and an assurance of making self publishing remunerative too."

"It is signature storytelling a la Guy Kawasaki — direct and to-the-point in a way that a reader cannot help but appreciate."

"In APE, he and Shawn wrote on how to make a book passionately and distribute the love all around effectively (termed Artisanal Publishing)."

"If you are going to “write” a book whether it is on the traditional (dead) format of beating your head against the wall with rounds and rounds of rejection letters from the Brick and Mortar Publishers OR if you decide to do all the hard work via e-book, this is the INFORMATION YOU’LL NEED to make that decision and get it done! "

"In short, it’s THE BOOK on publishing and I have no doubt that in years to come the book will be referred to as the bible of self-publishing."

"... even if you plan to go the traditional publishing route, Kawasaki and Welch give a lot of information you can use - They gave me new information about social media, writing tools, branding, and marketing."

"This is quite simply the best book I’ve seen on the topic of publishing in the 21st century."

"It is a Swiss-army knife of ideas, insights, experiences and tools shared objectively across the three segments or roles each of which can claim their own standing."

"With changes happening to this industry and more author or author wannabes, the book by Guy Kawasaki and Shawn Welch is really a helpful guide."

"APE should be on every author’s desk or e-reader right along with The Chicago Manual of Style and The Copy-editor’s Handbook."

"As with Guy’s other books, APE is written in an informative yet light-hearted style with short, easily-digestible chapters."

"Lots of practical tips and an easy read if you are thinking of entering the world of self-publishing."

"The premise of APE — that content creators need to act like authors, publishers, and entrepreneurs — is a manifesto for creating content in the digital age."

"More than the actual content of APE, thought, it’s the effect of that content that I find most compelling: I find myself completely rethinking my next concept for my next book. And any book that can change minds that way is a keeper."

"If you are even vaguely considering self-publishing it’s an incredibly useful guide, which tackles the critical questions for any aspiring author/publisher/entrepreneur..."

"And unlike many self help books out there this one written by Guy Kawasaki and Shawn Welch actually gives you insights about the process from all angles – the creative, the business and the promotion aspects of publishing a book on your own."

"The original Apple evangelist/author/entrepreneur and jack-of-all-trades, Guy Kawasaki, has co-authored a book that any aspiring author needs to pick up: "APE: Author, Publisher, Entrepreneur: How to Publish a Book" (US$9.99)."

"APE, Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch is an absolute must-read for anyone who wants to write a book and self-publish."

"APE is like the Better Homes and Gardens New Cookbook of self-publishing."

"APE is a manifesto for writing in the digital age."

"ENJOY APE ! It will give you the knowledge you need, the optimism you need and the inspiration you need."

"I give this 5 stars and recommend this to any aspiring author."

"This book covers everything from being your own editor, to concepts from choosing a book cover to uploading your book to financing, pricing and marketing your self-published book."

"After reading the book cover to cover, I will now treasure it as a reference text for my current as well as future writing and publishing projects."

"In my opinion, APE really is an excellent and very practical and detailed guide to self publishing; and if you already have a book written or partly written, or simply have an idea that you know will make a good book, it’s a must-read."

"I highly recommend this book for writers who would like to pursue their dream of writing a book. With this book as a guide you have a huge head start."

"What I like about APE is that it is a book that is honest...It is a book that is clear...It is a book that is generous."

"If you are a writer, and you are disgusted with traditional publishing, don’t want to deal with that hassle, or simply would rather publish your work yourself, APE is the best book I’ve come across for doing your own publishing."

"Without a doubt, this is the most complete and entertaining book on self-publishing on the market."

"In spite of what looks like a marketplace undergoing massive dislocation, APE has done more to motivate than to dissuade me to take the next steps."

"APE: Author, Publisher, Entrepreneur is an invaluable book for prospective authors who are keen on getting a nuts and bolts guide on how to publish a book."

"Book is an absolute treasure and contains a wealth of information on how to write a book; and publish the same."

"Overall, APE is a great book and if you are half-way interested in writing a book, than I would place this in the must-read category."

"Kawasaki and Welch have done a huge service for hesitant or nervous authors who want to self-publish..."

Interview on Minnesota Public Radio

"Kawasaki’s new book shines a bright light on how to self-publish, and this is becoming an increasingly popular choice among writers in all genres."

"Kawasaki and Welch began studying every aspect of self-publishing and what a perspective author needs to successfully execute in order to write, publish, and entrepreneurially market a book."

"A nonfiction book has finally cracked our Self Published Bestsellers List, as Guy Kawasaki joined the Amazon rankings with his APE handbook for writers."

"As the former chief evangelist at Apple and the author of twelve books, he has lots of practical experience about budgeting for every aspect of a book."

"Practical ideas and lots of them."

"At 386 pages—if you’re paying as much as $25 for the print edition—it covers everything from coming up with the idea to marketing it."

"APE aims to be a sort of field guide for self-publishers, surveying the current landscape and laying out recommended tools for writing, publishing and selling a book."

"Guy's most recent book, titled APE: Author, Publisher, Entrepreneur, is a practical handbook for self-publishing a book and using social media to get the word out and sell copies."

"This is a must-read for all writers pursuing artisanal publishing."

"It’s an extremely useful how-to guide for writing, editing, and promoting a book in the modern era of self-publishing and e-books."

"If you’re considering self-publishing instead of going the traditional route, this is a guide that can help you on your way."

"The book will become the de facto guide on self-publishing."