"Most people realize and acknowledge that products or services are without a doubt connected to brands. Nevertheless, it is not always very clear what this connection is. Especially when it comes to ascribing a level of importance to either one. How do you see the relationship of products and services with brands?"
"A sustainable brand identity includes ALL of the above elements plus a concept and design that is:1). unique and distinguishable; 2). efficient and effective in communicating key messages and personality; and
3). used in a consistent manner throughout all visual touchpoints."
A style guide or style manual is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
A set of standards for a specific organization is often known as "house style". Style guides are common for general and specialized use, for the general reading and writing audience, and for students and scholars of various academic disciplines, medicine, journalism, the law, government, business, and industry.
Organizations advocating for social minorities sometimes establish what they believe to be fair and correct language treatment of their audiences.
"A style guide or style manual is a set of standards for design and writing of documents, either for general use or for a specific publication or organization."
A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.
"In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks"
Social web is changing everything. The brand identity design service industry has been changing by crowdsourcing platform sites. Designers revolt after the ad-agency solicits a crowd-sourced logo for Brammo Motorcycles.
#SocialMedia #Crowdsourcing #Logo #Design
I have spent most of my spare time on servicing for nonprofits projects by providing logo designs, strategy consulting on brand identity, and event organizing through online collaboration. Here is a collection of my logo creations.
"Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging."
TEDx is an example of how brand owners can release their brand to the community and encourage fans to spread their brand experience to local people. First, TED uses a new sub-brand called TEDx, where x = independently organized TED event. This is a smart way to avoid the risk of open brand. Second, the TEDx community has developed a lot of tools and...
Melbourne decided to rebrand itself, to announce its ambitions to play on a bigger stage. Total cost: Just under US$200,000. The identity, designed by branding giant Landor, was meant to express the vibrancy and diversity of a world city, and it coincides with the city's new four-year development plan.
Brand owners can not only adopt creative commons for their contents, but also allow their fans to build a tribute brand project. For example, TED launched TEDx program to allow active TED fans to organize independent TEDx events.
#Ideas #BrandCommons #Brand #OpenBrand
Stewart Brand is a futurist, best known as editor of the Whole Earth Catalog. He founded a number of organizations including The WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline.
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