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It’s hard to understand why companies still don’t believe in doing market research
or hire a market research company. They well understand this will enhance their
ability to market their goods and services but still hesitate to use them.
The story of The Crow And The Pot Of
Water suits the best to those who really
don’t believe in doing market research
or market survey. If we analyze today’s
market which is highly volatile the storysuits the best to survive. The way the
crow used pebbles to drink the limited
amount of water in the pot, the same
way companies also need to utilize the
market research tool to best extent to
utilize the limited resources available.
While running a company all of us hire the best team to work and get the output
we expect. But the question is how well you can utilize your team if you are not
able to plan the execution. Planning involves a sense of thought that is what
market research is about. Market research is not only about data or stats, it’s about understanding the market conditions and planning for the future.
If we analyze the success many of the
companies have tasted is not only with
their infrastructure or team they have
but it’s also due to planning which they
have implemented with proper execution.
Market research has played an important role in success of many businesses not
only with biggies like Unilever, HP, Dell Or Apple but also with small and mid-sized
companies who have understood the importance.
All these years’ companies have been ignoring this important tool but within the
time understood the importance. The way crow dropped the pebbles in the pot to
drink water which was not within the reach, the same way we need to use market research to best extent to reach the depth of business we are into.
For more info on market research services visit http://www.Vc-India.com/.
created March 12, 2011