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created May 20, 2010
How to do a Volkswagen ad.
Look at the car
Look harder. You'll find advantages to fill a lot of ads. Like the air-cooled engine, the economy, the design that never goes out of date.
Dont exaggerate. For instance, some people have gotten 50m.p.g and more from a VW. But others have only managed 28. Average 32. Don't promise more.
Call a spade a spade. And a suspension a suspension. Not something like "orbital cushioning".
Speak to the reader. Don't shout. He can hear you. Especially if you talk sense.
Pencil sharp? You're on your own.
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