South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. SXSWeek 2010: March 12-21 Interactive: March 12-16 Film: March 12-20 Music: March 17-21

There are lots of conversations at SXSW. The speakers of SXSWi include Joi Ito, Clay Shirky, Dan Ariely, Jill Tarter, Danah Boyd, Valerie Casey, Evan Williams, Daniel Ek, Guy Kawasaki, Ze Frank, Douglas Rushkoff, Mark Cuban, Avner Ronen, Molly Holzschlag, Evan Ratliffe, Gary Vaynerchuk, Nick Halstead, Laura Fitton, Amita Paul, Iain Dodsworth, Jaron Lanier...

One of the new additions for the SXSWi 2010 schedule is a series of short talks called Future15. As the title implies, these are 15-minute solo presentations that are curated from proposals submitted to the PanelPicker.

Hot news on SXSW Interactive 2010.

Do you feel it is hard to find un official SXSW events? This bag collects several featured unofficial SXSW events. Please feel free to suggest links of interesting events by commenting this bag.

The following sponsors make SXSW 2010 possible. A SXSW Super Sponsorship delivers the greatest impact and visibility possible -leading up to, throughout and following the SXSW Music, Film and Interactive events- providing seamless promotional exposure, aligning their brand with SXSW as a top promotional partner and delivering lasting impressions.