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Dropbox struggled to find effective paid marketing channels, but Drew states: “The one thing that saved us was that we put all of our effort into something that worked, that was an elegant solution.” They then empowered extremely gratified users to spread the word about Dropbox.The result: In 15 months, Dropbox attracted 4 million users. In the last 30 days users have sent 2.8 million direct referral invites.
created May 09, 2010