Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues.

The right data tells you whether you're getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don't.

In Measure What Matters, you'll get step-by-step guidance to:

- Build a list of the top 100 influencers in your marketplace
- Use data to get closer to your customers and determine which outlets matter to them most
- Measure the impact of events, sponsorships, and speaking engagements
- Measure your relationships with your local community, members, donors, employees, salespeople, and distributors
- Reduce the impact of crises

Chapter 2 of Measure What Matters includes a section called: “10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program.” You can read that section right now over at The Measurement Standard blog.

I am very proud to announce that as of a few minutes ago Measure What Matters is at #6 on Amazon’s PR Bestsellers List. In fact, there are only three authors in front of us: David Merman Scott, Shama Kabani, and Chris Brogan. Which is very good company to be in.

And if you’d like to extend our 15 minutes of fame to maybe 15 and a half minutes, (and learn many practical ways to measure public relations and social media) then just hop right over to Amazon and buy Measure What Matters for $15.29. Yes, that’s an amazing 45% off the list price. Thanks for your support!

FIR book review editor Bob LeDrew reviews Katie Paine’s latest book, “Measure What Matters.” Katie—a longtime friend of FIR—previously wrote “Measuring Public Relationships.”

From the inside front cover of Measure What Matters: “If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure What Matters.

Posted via email from kamichat's life shots and thoughts

“The best written, best argued book on social media measurement that I have read… A tremendously good book… it’s a treasure. AN ABSOLUTE DOOZY OF A READ. Incredibly accessible and incredibly useful. I can’t recommend it strongly enough… The book is a joy to read for a language nerd.” Listen to the podcast.

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC. She also writes the first blog (Katie Paine's Measurement Blog) and publishes the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies.

For the past 17 years, Paine has been providing marketers and communications professionals tools, data and information to help them make better business decisions.

Measurement is inherently core to many forms of digital marketing but has been a bit more challenging in the PR and social media space. Katie is a measurement pioneer who has demystified and provided much needed innovation to the world of measuring public relations and the social web.

This interview with Katie covers quality vs quantity measurement, building a business case for measurement investment in a down economy and she also answers a few questions posed by @leeodden followers on Twitter.

A presentation to the Inbound Marketing Summit October 7 , 2009

If you've ever wondered how to measure social media, public relations, public affairs, media relations, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about news, techniques and development in the world of PR research and evaluation. When I'm not here, you can find me and my team at KDPaine & Partners in Berlin, NH, conducting research that measures public relationships, reputation, and brand image.

SXSW: The Measurement Princess, er, Queen

A SNCR Workshop November 5, 2009

My presentation to the IABC/SMC Social Media Boot Camp

The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher.

kdp at sobcon

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess

A PRSA Master Class November 8, 2009

KDPaine & Partners helps companies define their Key Performance Indicators and Dashboards, and provides customized public relations measurement and social media measurement.

KDPaine & Partners provides custom research to measure brand image, public relations and relationships, and engagement. KDPaine & Partners is woman-owned and HUB zone certified.

Measure What Matters is the new book from Katie Delahaye Paine, now available from Wiley Publishers. Here is the Facebook page