Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score," which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.[3]
Klout utilizes Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia, and Instagram data to create Klout user profiles that are assigned a unique "Klout Score."[4] Klout scores range from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users are assigned a score, users who register at Klout can link multiple social networks, of which network data is then aggregated to influence the user's Klout Score.
Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam/dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout Score.[5] The social networks that influence a user's Klout Score are Twitter, Facebook, Google+, LinkedIn, Instagram and Klout itself, as well as Wikipedia.[6] Other accounts such as YouTube, Flickr, Blogger, Tumblr, Last.fm, WordPress, and Bing can also be linked by users, however they do not weigh into the Klout Score as of March 2013[update]. Microsoft announced a strategic investment in Klout in September 2012 whereby Bing would have access to Klout influence technology, and Klout would have access to Bing search data for its scoring algorithm.[7]
Klout is a San Francisco based company that provides social media analytics to measure a user's influence across their social network.
http://en.wikipedia.org/wiki/Klout
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