We've detected that your browser may be outdated. We recommend you upgrade your browser to a more recent version.

For the best BagTheWeb experience, we recommend using Google Chrome. .


Brand Accountability

The CFO properly challenges the high costs of marketing today because there is no standard for accounting for the profitable return on investment for brand building activities. A group of academics and practitioners have also been in hot pursuit of brand accountability standards.

created July 20, 2010

joined 08/10/2009
444 bags

Search the web for related links