Post from a blogger about how to talk/build relationships with bloggers

etProspex, a sales and marketing database company, has released its "Top 50 Social Media Report" analyzing the social media presence and activity of professionals around the U.S.

Among other findings, the report ranks the top 50 "most social" cities in the country--the "parts of the US are filled with the most social businesspeople."

Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a "social media director" and what that person should do. I'd like to dig a bit deeper into why this core function is necessary to create to what's becoming known as social engagement. I'll call the role the community manager.