This crowdsourced data, driver-sourced mapping, community curation and citizen traffic reporting adds an interactive element to the user experience, which not only quickly becomes addicting, but tends to be more accurate thanks to its obsessive (and often geeky) army of reporters relaying traffic data and updates in realtime. The crowdsourcing model also (in theory) helps make it easier for Waze to offer more accurate re-routing info when you inevitably miss that left turn at Albuquerque — something the majority of apps struggle with (even Google) thanks to the amount of stress these realtime calculations and calibrations (and processing) put on the app and its infrastructure.
Here are a few theories why Google just spent $1 billion to buy Waze.
3. Maps are super important. Forrester's Ask says mapping software is right up there with email and a browser in terms of functionality. This didn't used to be the case, but users have been spoiled by Google's excellent Maps — and have grown to rely on them.
“What search did for the Internet, maps will do for mobile,” said Andy Ellwood, senior director of business development at Waze. He said that maps are an integral part of the “location holy grail” for small businesses as they enable businesses to track or geo-fence user behavior within a given radius. In turn, this helps them customize their advertising strategies.
However, location data has undergone a radical paradigm shift. As Jacobs put it, the face of location data has changed from an explicit check-in to passive location-collection data epitomized by crowd-sourced startups, such as Waze. “We are influencing the in-between,” said Ellwood, referring to the company’s focus on optimizing a drivers route between destinations. Unlike Google or Apple, Waze uses a crowdsourced approach to improve upon its maps. It has community of 100,000 real-time map editors who refine and improve its product.
Making sure that the Polar iOS application (polarb.com) can be used quickly and effectively with one hand. These timed tests voted on and created news polls using only one thumb and/or audio input. Our goal was to allow people to vote 10 times or create a poll in under 60 seconds using only one hand.
Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!
Zapd is a new social website builder that allows anyone to publish content easily and quickly on their mobile device. With its ability to add collaborators, content can grow real time. While Zapd is a mobile-first app, content that is publishedscales automatically when the website is viewed on another device such as a laptop or tablet. Both free and premium themes are available to allow anyone to make beautiful sites without knowing any code to do so.
Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. These services, which include Flipboard, Feedly, Zite, Pulse and News360 (a Russian app that's my personal favorite), curate and organize news from hundreds of sources often by topic into rich displays that are available on virtually every mobile platform. Some of these tap into your social network to make the experience even more personal. All make it easy to share.
These automated-curation tools aren't just for news in text format, either. There's also a group of services like Squirrel, TuneIn and ShowYou that are helping us find relevant audio and video content too.
Together, they are slowly doing to news what Pandora, GrooveShark, Lastfm and Spotify did to music -- further disrupting it by shifting power to the curators.
There are three underlying trends that are driving their rapid rise.
In today’s world, everything is mobile. Sharing photos, tweets, status updates and check-ins wouldn’t be half as fun if we couldn’t do it from anywhere our busy lives took us. Though long form content creation will remain difficult to mobilize, we see mobile curation as an opportunity to take one step closer to this.
Most aspects of curation are already compatible with today’s smartphones; we can read content, edit and include short-form commentary, and of course, share to various social networks with a few swipes of the finger. With this in mind, we listened to your feedback and combined all of these elements into the very first mobile curation app, Scoop.it for iPhone, which gives users a simple, efficient, and visually appealing way to curate on the go.
Today, we are very glad to announce our new Android app, which will bring mobile curation on the Scoop.it platform to all Android users.
Well, a new social and collaborative to-do list application from former Digg, Blip.fm and Rackspace engineers, is officially launching today on iPhone, web and mobile web.
Instead, the idea for Well is to serve as a repository for any type of list, whether that’s books to read, movies to see, things you like or don’t like, or even a collection of things you may be comparing in advance of a future purchase.
This loose idea surrounding list-making is one of the things that makes Well intriguing, because its structure is that which doesn’t necessarily require the usual checklist of things that have to be accomplished within a given timeframe. However, for today’s launch, the nomenclature of “to dos” is present in the app, but the team is going to see where the community takes things going forward.
Recently I start thinking about an idea called Place Curation that contains two meanings, one is content curation for places, another one is collecting relevant places together.
#Curation #PlaceCuration #SocialMedia #SocialDesign #Ideas #CurationCommons #Local