Google’s fun new social network is clearly growing faster than expected and has problematic blind spots – and its Achilles’ Heel is NSFW content.
One thing’s for sure – the content restrictions on Google+ certainly make the social network safe for children.
But who is going to make it safe for adults?
I’m on Google+ with content that might be racier than most, sure – and I love Google+. A lot. But I know my way around Big Social and its failings with NSFW (Not Safe for Work) policies. And I can tell you that this situation isn’t going to end well.
Nothing tests the mettle of a social network like spammers, brands, hackers, trolls – and poor policies around content that is not safe for work.
No, I’m not talking about porn (for once). I’m talking about the huge amount of everything that falls between porn and G-rated (general, all ages) content.
Google+ has done something that I think is going to become a huge problem: they do not allow content they deem as not work-safe, yet have not put content controls in the hands of Plussers.
Without giving Google+ accounts the ability to self-rate photos, albums or posts, or the ability to opt-in or opt-out to safety levels, Google is laying the foundation for one community management crisis after another.
The big failing of all Big Social endeavors is not treating edgy content like any other kind of content - content that some people want to see and share, and some simply do not.