Is this a set of features or is it a whole package?
Horowitz: We’re calling this the Google+ project for a reason. It’s not a monolithic product. We’ve had products before: Blogger is a product, Orkut is a product, Buzz is a product. This is a project and when we say “project” we mean it’s much broader in scope. This is something that will impact Google.
That’s why it’s Google+, almost the smallest modifier on Google itself that you can imagine.
Similarly, it’s much longer in timeframe. There are features and foundational elements that we’re dropping today: things like the stream, the rich profile, the Circle editor, those are core to everything that will come next and those are new.
But you’ll see increasingly that this is about making these suite of Google services coherent and better. So when you’re on maps and you want to share driving directions, you don’t have to do it in a different way, it utilizes common infrastructure, common gestures.
We already have literally billions of users using these services at Google with the inefficiencies we have today, and we think this will delight these uses and create a common way for them to connect to other people and ultimately on the net.