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The Reality of Innovating

Many people think that innovation is easy: You sit around with your buddies and magical ideas pop into your head. Or your customers tell you what they need. Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you'd like to use that makes meaning, and it gets both easier and harder from there.

created February 18, 2010

joined 02/18/2010
3 bags

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