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Everybody wants to be the vice president of marketing, because you get to do the fun stuff: shuck and jive with the beautiful people, create fun marketing campaigns. drive German cars, and pierce parts of your body. If only this were the reality of marketing. More accurately, marketing is the process of convincing people they need your product or service. That's not so easy. This section explains the reality of marketing.
created February 18, 2010
updated February 18, 2010