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Good marketing can sell anything even an average product, and a good product with bad marketing cannot be sold. Nowadays, marketing is not about the product we make, it is about the stories we tell. Customer’s buying behaviour can greatly be influenced by the correct marketing strategies. The biggest tool of marketing is advertising. What people see and adore, they purchase that. Marketing does not only include electronic media like television or print media like banners and newspapers. Rather the best platform to showcase products and lure audiences is social media. According to a survey, social media ads are more effective in selling a product than advertisements on TV. This is the next big wave of advertising, but it is not the only option available. With increased use of the internet, the scope of marketing has also increased. But offline marketing is no less important, so we have two broader categories- online marketing and offline marketing. Offline marketing means hoardings, newspaper ads, pamphlets, TV ads, Radio (FM) ads, word of mouth etc. Simultaneously, online marketing includes- social media, paid ads, native ads, email, in-app ads etc. - See more at: https://www.10seos.com/blog/how-to-cash-maximum-benefit-from-marketing#sthash.5DWl3EhS.dpuf
created November 22, 2016
updated November 22, 2016