Social Media Marketing Research Resources

Let’s get started. Before you do anything else, you need to have a clear understanding of what your goal will be and how you will measure the success of your social media strategy. In other words, we need to define KPIs. There are a couple of guidelines you should follow when definining KPIs.

Last month I introduced the idea that by creating a Social Media Analytics Action Plan, you’d find it much easier to not only find the ROI of social media for your company, but you’ll also improve the effectiveness of your social media efforts. In Part 1 we defined our KPI’s, and now it is time to properly configure your analytics package so you can measure those metrics.

IAB members published their research reports. You can download the PPTs and PDFs files.

This report is great for anyone brand deploying a social network marketing effort, or for agencies that are trying to enter this new world. Marketing efforts did best when the control was turned over to the hands of the community.

In this free report you’ll discover: The top 10 social media questions marketers want answered; How much time marketers invest with social media activities; The top benefits of social media and how time invested impacts results; The most used social media tools
; Marketers future social media plans.

"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".

To understand how marketers are using social media, Social Media Examiner commissioned the 2010 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. A significant 1900 of your peers provided the type of valuable insight you won’t find elsewhere.

Overview of Social Media Marketing Industry Report

"2010 Online Marketing" is the fourth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".

SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses MA R C H 2 0 0 9 B

With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.

Neville's presentation from the B2B Social Media Huddle. Are you paying high prices for commodity info and decreasing or avoiding investment in actionable insights? Do you listen to your customers – B2B and B2C – in new and creative ways? Do you know your competitors well enough that you can predict their habits? Do you know how your customer is buying and how they talk when they are making decisions?

A social media report focused on Asia by OgilvyOne Worldwide. Foreword by Rohit Bhargava (Author of "Personality Not Inc

Overview presentation on Social Media Marketing