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The hreflang tag (it can also represent as rel=”alternate” hreflang=”x”) indicates the Google and other search engines about the language you are using on the web page. So that, search engine serves the results for users query asked in the same language.
More about rel=”alternate” hreflang=“x”
Google introduced the Hreflang tag in the year 2011. This attribute is also one of the parts of SEO practices. It is used to showcase the relationship between the web pages and their alternate languages. It is believed to be a useful characteristic if your website serves the local audiences. By adding the hreflang tag, the web page tells the search engine, that the page is the result of the user query, which is asked in the same language. Further, the search engine returns the page to the user instead of showing the results which are in different language. This tag can help in decreasing the website’s bounce rate while increasing the conversions.
- See more at: https://www.10seos.com/blog/seo-for-starters-implementing-the-hreflang-tag#sthash.5sYfIwER.dpuf
created November 24, 2016
updated November 24, 2016