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The Ways of Marketing Your Business in Today's World

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I have found out through the past few years of dealing with business owners, asking them what they know about marketing they're business online. Some of them told me they had a website and that was getting them found on the internet? Yes, if you type on the name of there business, not the service they provide and not in the cities the service. Or they have spent hundreds if not thousands on Adwords (Sponsored Links) to get the coverage (multiple cities) they desire. And the list goes on. These ways are somewhat effective in getting your business found on the internet, however they're more cost effective ways to get your business found online and more importantly the major search engines where more and more of your potential clients are looking today.

I am just like your potential customer when it comes to looking for a particular type of service. I had a ant problem this summer. I had ants coming out of the woodwork and plumbing all over my house. What did I do? I went to my home computer which, opens up to Google.com in the search bar I typed in "Pest Control" Google opened up to a page that had Pest Control companies located all over it. There were pest control companies listed next to the map, some on the right which are adwords or sponsored links (which to be honest with you I have never clicked or opened) and last but most importantly are the Organic or Natural section located right below the map section. This section is normally where through all accounts is where potential consumers look most often and where you would find your website listed if it has been optimized. It is also where you will find directory listings like Superpages, Yellowpages, Service Magic, Merchant Circle and many others that have great page rankings that put them on the first page of Google, Yahoo and many other search engines. The problem with these listings is they just take you to another list of companies.

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created June 22, 2010

updated September 23, 2010

joined 06/22/2010
2 bags