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I am a browser and today, I want to know about how to make a cake at home. I googled it and there it was, right in front of my eyes. I do not have to click on any link and visit a website. Just read the content and now I know what needs to be done. If I want to know some more details, I would click on the link given below the featured snippet box to reach to that website.
Yes, any searcher with a simple query would do that. He would not bother to go to the first organic result or second one to get answers. It all has become so easy for him, he does not have to wait for a website to load. Moreover, how many times have you opened a link only to find out that it is not very relevant to your search? While clicking on the link of featured snippets, you are sure that you want to reach to this site because you already have seen the type of content that you are going to get inside. The feature of snippets is great.
- See more at: https://www.10seos.com/blog/featured-snippets-obstacle-or-opportunity-for-seos-#sthash.6qqjWxN5.dpuf
created November 21, 2016
updated November 21, 2016