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City of Melbourne Identity

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Melbourne decided to rebrand itself, to announce its ambitions to play on a bigger stage. Total cost: Just under US$200,000. The identity, designed by branding giant Landor, was meant to express the vibrancy and diversity of a world city, and it coincides with the city's new four-year development plan.

created July 20, 2010

updated February 14, 2011

joined 08/10/2009
447 bags