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It is much more valuable to keep a customer than to find a new one. In fact returning customers account up to 40% of a company’s revenue.
But a problem is that 2016 small business survey revealed that 72% of small businesses plan to allocate a majority of their marketing budget to customer acquisition and only around 28% plan to allocate the majority of marketing budget to customer retention.
created February 21, 2017
updated February 21, 2017