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All the content is not created equal, nor it should be. There are primarily two types of content; one is to aware audiences, to provide them important insights about your brand, and the second one is to convert, to get links, audiences, and acquisition. The first kind of content is to establish a brand’s persona in the market while the second one is to send prospects on the road to purchase. None is complete without the other one backing.
Let us see how SEO Agencies defines the two contents.
- See more at: https://www.10seos.com/blog/aware-or-convert-where-to-place-your-content-bet-on-#sthash.p6HTCAuj.dpuf
created November 21, 2016
updated November 21, 2016