Since Paper.li archives all previous issues of each paper, the service is a good way to build backlinks to your articles, blog posts, and other online content. Here is how you can use Paper.li and automated tweets to drive traffic, build backlinks, and gain targeted Twitter followers along the way.
When you tweet your links, incorporate your keywords and hashtags into the wording as appropriate. You can include a single hashtag or set of keywords, or you can work in several.
For instance, I started three related papers: one based on the keywords "Michigan travel," one for "Northern Michigan," and another with the hashtag #puremichigan. For an article I wrote about lighthouses in my local area, I wrote a tweet that looks like this:
Northern Michigan Travel: Lake Michigan lighthouses http://bit.ly/bMGKVZ #puremichigan
Since I have all three keywords/hashtags included in the tweet, a link to the article will automatically be included in each of the three papers.