Videos on Branding from CEOs

viewed 1,627 times and seen via embed 6 times

It's apparent how the Internet levels the communications playing field. A blogger calling for a ban of your product has the same chance of getting traction online as a video of your company's CEO addressing the situation posted on an aggregator. When a brand's reputation is at risk, marketers must use every tactic in their arsenal, starting with online video marketing.

created August 24, 2009

updated December 20, 2009

Oliver Ding

joined 08/10/2009
445 bags

Weblink Items (3)

Brand Evolution:A changed shampoo brand

Tired brands don't have to die according to Interbrand CEO Jez Frampton. He says P&G's innovation of the shampoo brand Herbal Essences has been a successful evolution--if not revolution

Lenovo CEO: it's all about the brand

CEO Bill Amelio tells customers and media at a briefing in Sydney how Lenovo is moving from a Chinese-based to a "worldsourced" manufacturer.

Video Marketing and Brand Management Online

Out of all the tactics available to online marketers, video is the best avenue to reach consumers, especially when the information needs to get out quickly. As we've witnessed with recent disasters, video has been the vehicle of choice for brands to ...

BagTheWeb Recommends

Related Bags (1)

Interviews with Founder and CEOs of Web2.0 Startups

by Oliver Ding - 6 links

Chats with venture heroes. Nice people, nice projects, nice ideas and nice stories...

BagTheWeb Suggests

Abney and Associates

by James Associates - 52 links

We know about the 10 kinds of people. (You know, those who can read binary and those who can’t.) This is PC Speak: An Abney and Associates Internet and Technology Research Lab - Technology related to every day life!

Launch Strategy Case Study

by Oliver Ding - 21 links

This bag is formed from excellent site Startup Review (www.startup-review.com) whice is a blog that profiles successful Internet start-ups in a case study format. The site was founded by Nisan Gabbay. #Startup #Launch #Marketing #Reddit #Facebook #Flickr #Digg

Juvenile Prison Outreach for Libraries

by hmthompson - 18 links

A compilation of "best practice" resources for youth services librarians who are interested in or are currently providing outreach services to juvenile detention centers.

Dyman & Associates Risk Management Projects

by valerioanema - 50 links

Dyman & Associates Risk Management Projects utilizes its decades-old track record in cyber security to provide protection for your employees, intellectual property, and other precious assets. Our consultants not only have many years of experience, but are also dedicated to the regular honing of their skills and keeping current on the innovations in...

The Corliss Group Luxury Travel Agency

by Abigail Wunderlich - 38 links

The Corliss Group has remained in the top five for sales annually for Crystal Cruises. The Corliss Group offers you, the traveller, Experience, Excellence, Expertise, and most of all, Superior Service both domestic and international tour and even cruise adventure.

Support BagTheWeb via Patreon!

BagTheWeb has been serving the world's curation needs since 2010. With our ever-growing user base, the cost of running the operation is getting higher. Therefore we turn to you, our users, to ask for your help. Please consider supporting us on Patreon.