Videos on Branding from CEOs

viewed 1,671 times and seen via embed 6 times

It's apparent how the Internet levels the communications playing field. A blogger calling for a ban of your product has the same chance of getting traction online as a video of your company's CEO addressing the situation posted on an aggregator. When a brand's reputation is at risk, marketers must use every tactic in their arsenal, starting with online video marketing.

created August 24, 2009

updated December 20, 2009

Oliver Ding

joined 08/10/2009
446 bags

Weblink Items (3)

Brand Evolution:A changed shampoo brand

Tired brands don't have to die according to Interbrand CEO Jez Frampton. He says P&G's innovation of the shampoo brand Herbal Essences has been a successful evolution--if not revolution

Lenovo CEO: it's all about the brand

CEO Bill Amelio tells customers and media at a briefing in Sydney how Lenovo is moving from a Chinese-based to a "worldsourced" manufacturer.

Video Marketing and Brand Management Online

Out of all the tactics available to online marketers, video is the best avenue to reach consumers, especially when the information needs to get out quickly. As we've witnessed with recent disasters, video has been the vehicle of choice for brands to ...

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