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The Art of the Start is one of Guy Kawasaki's books. It teaches you the essential steps to launch great products, services, and companies — whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.
created August 24, 2009
updated October 10, 2014