Saatchi Y-Spot: The Age of Me May 24, 2010 | Nisha Gupta
Gen Y, Millennials, Twixters, YAdults, The Boomerang Generation – so many labels fabricated by marketers scrambling to understand our generation. Instead, how about learning the perspectives of members of the generation themselves? Saatchi & Saatchi asked our interns, a group of savvy college students from all over the country, to teach the agency something new about their generation. Together, they pooled their individual experiences, interviewed friends, and explained what the life of a “Millennial” is really all about. Being part of this generation myself, I’ve culminated their responses and my own personal perspective into this bi-weekly blog series, The Saatchi Y-Spot, to tell you everything you need to know about our generation.
Our generation has coined the 18-25 chapter of our lives as “The Age of Me,” a period of unbridled self-experimentation and self-exploration. For every generation, this life stage has always been shrouded with transition and uncertainty – switching college majors and career choices, falling in and out of love and relationships, forging new and diverse friendship circles, hunting for first jobs, and learning how to really be on your own for the first time. But our generation is driven by four inherent values – “The Four Cs” – that allow us to navigate this uncertain period with ease and enthusiasm.