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You must be familiar with the customer purchase journey and retailer’s sales funnel. Every online and offline seller designs a unique sales funnel according to the nature of his business and the customers, he wants to target. In the internet world, customers purchase everything after reading reviews and ratings of products online. Internet is the world of impulse purchases as well as savvy ones. Modern customer journey is not as simple as it used to be. In earlier times, print media like newspapers and magazines, and electronic media like television dominated people's buying decision. After watching an ad on television or reading one in the magazine, people used to contact the seller directly to place an order. That is not the case in the present time, it has changed so much. Nowadays, if people need a product or service or after watching any product ad, people go online and Google about the product. If the reviews of products are good and reliable, then only they proceed to purchase. Some users do not purchase at this stage too, they set out for comparison. Comparing different brands and their claims, they reach to a conclusion and then buy. - See more at: https://www.10seos.com/blog/the-zero-moment-of-truth-for-better-rankings-part-1#sthash.CYayGeau.dpuf
created November 22, 2016
updated November 22, 2016