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The biggest Adwords change after 15 years of its launch
Google announced a lot of changes in the Adwords and local search. One of such announcements was the introduction of the promoted pins and now it is about the text PPC ads. Google has increased the text title and the description by twice (approx). This means more words and more scope to deliver the message. This expansion in the text ads word count is supposed to improve the performance of the ads, especially, on the mobile devices. The extra long description leaves a space for the additional information that the brands want to provide like any ongoing offer or the product features or CTA.
- See more at: https://www.10seos.com/blog/ppc-just-got-bigger-and-better-text-ads-got-expanded#sthash.T9xu1AKI.dpuf
created November 18, 2016
updated November 18, 2016