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Whuffie is the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom. A person's current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net.The term has since seen some adoption as a synonym for social capital, including its use in the title of the Tara Hunt book The Whuffie Factor, and The Whuffie Bank site.
created December 23, 2009
updated April 15, 2010