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Why does local search engine optimization differ from the normal method of SEO?

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There is a huge difference between having a website and having an optimized website. I use the analogy; You can buy a beautiful chandelier however as long as that chandelier is in the box no one will ever see it. You need a professional to install it where it can be seen by all who come to your house.

Here is something else most business owners don’t understand. Each and every business has an Internet Business Profile (Customer Connection Page) on Google, Yahoo, Bing and other search engines. This is NOT your website and unless you or some Optimization Company has linked your website to your Internet Business Profile customers that find your profile won’t find your website.

If you are a local business then Local Search Engine Optimization is the best method of optimization for your business. Local SEO takes advantage of having information on your Internet Business Profile (Customer Connection Page) and linking that to your website. Making sure that it is found on the front page of these search engines in EACH city your service is the work of a professional.

created June 22, 2010

updated September 23, 2010

joined 06/22/2010
2 bags