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What is AMP?
AMP or Accelerated Mobile Pages in an open source framework designed by Google which provides an easy way to build web pages for static content that renders very fast. Google started the project so that the publishers can have pages that load quickly on mobile devices very fast. This project focused to assist developers in making fast loading pages with static content over the mobile web. Although smartphones had made the user experience of using internet very easy, as everything was inside the pocket, but the slow loading sites on mobile web made it frustrating for the users. Generally the mobile net is filled with heavily loaded sites which have lots of popups and Ads. This was the reason that 40% users clicked off the page within 8 secs, this was not beneficial for anyone neither the user nor the publishers. So, AMP project was started by Google almost an year ago in collaboration with other industries to make the world of mobile web more user friendly and both user and publisher could be benefited.
- See more at: https://www.10seos.com/blog/google-s-amp-and-it-s-impact-over-the-year-#sthash.Gieav978.dpuf
created November 21, 2016
updated November 21, 2016