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With the advancing times, a lot has changed in the Google’s display of search results and so has the search patterns. Now we can see paid advertisements on the top of results, at the right side and just above the fold too. Now, the top result no more appears on top, it can be buried beneath the ads which are now significantly contributing in bringing the search traffic to the website. Mobile users want quick results and so they do not wait for the organic result to show up, they go with the PPC ad or featured snippets or carousels for Accelerated Mobile Pages (AMPs). - See more at: https://www.10seos.com/blog/decoding-the-search-pattern-of-mobile-users#sthash.GtYHmrsY.dpuf
created November 21, 2016
updated November 21, 2016