Social Media Measurement Tools and Documents

This is a new framework and methodology I’ve developed to help measure social media activity. It’s been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.

A guide to social media measurement and intent, which offers detailed information on the social media measurement framework launched last year, has been constructed by the research and measurement subgroup of the IAB’s Social Media Council.

uberVU is a web application that allows users to easily search through whole conversations happening on the Web. Users can search for keywords or URLs and uberVU displays results as whole threaded conversations with analytics on top.

Tracking millions of daily micro-conversations from the real-time social Web, ContextVoice helps you get business intelligence and real-time insights and analytics about consumers.Integrate the data into real-time dashboards that deliver more value and insights to your customers.

Monitoring and Measuring Social Media Conversations by Sean Moffitt, Agent Wildfire

Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don’t always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 replies.

Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 - Free Social Media Monitoring

How do you measure the impact of your social media campaign? Kelsey Ruger’s presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.

An evolving list of paid social media monitoring tools from across the web.Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.

First off, check the availability of your brand name, user name or vanity URL on 120 popular Social Media sites with http://knowem.com. This is just an easy way to see if anyone has squatted on your brand name.Now some of these tools are better at monitoring while others are better at measurement. I leave it up to you.

Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of social and traditional media. Our third generation listening and influence platform, Maestro, integrates innovative technology with expert analysis to identify the people, issues, and trends impacting your business - at the speed of the market.

SM2 is a social media monitoring and analysis solution designed for PR and marketing professionals. With SM2 you can track conversations, reviews and positive/negative sentiment for your brands, clients, competitors and partners across the eco-system called social media: blogs, wikis, microblogs like Twitter, social networks, embedded video and more – in real time.

This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.

SocialTALK helps manage and measure your brand’s social media presence; an innovative posting tool if you’re using social media to promote your business.

Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

Influence is more than a social media buzzword; it’s a powerful means of getting your community to speak up on your behalf, and learning how to identify and measure influence is the key to making the most of the phenomenon. This month’s eBook gives you an in-depth look at the definition of influence, how influence morphs in the online space, how to measure it, and how to work the process of influencer identification and outreach into your current social media processes.

Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Radian6 software is quick and easy. The user simply sets up topics using keywords. Keywords could include names of brands, companies, products, competitors, issues, campaigns, spokespeople, executives or anything else that requires monitoring.