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One thing that is consistent with Google is- change. With the changing time, Google also changes the search algorithms, ranking algorithms and the structure of search engine results page. Earlier when there were only three ads at the top of the SERP, now you can see four. Google has now killed right-hand side ads from SERP; however this space would be utilized for knowledge graphs and Product Listing Ads (PLAs) of e-commerce websites. For the query that does not generate either of these, space looks oddly blank.
We have searched for ‘second-hand cars’ on Google and here is the screenshot of what we got.
- See more at: https://www.10seos.com/blog/no-right-hand-side-ad-but-four-ads-on-top-of-google-serps#sthash.1eSwoxqZ.dpuf
created November 22, 2016
updated November 22, 2016