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Forging knowledge from raw innovation and empowerment that a connected digital world offers. This means going beyond the website and gaining the favor of the greater participative web which translates in knowing how to reach, interact, convert and maintain ongoing engagement of customers through social networks. This also means helping to overcome mediocre web communication and the barriers to raw understanding, mental models and complacency of low expectations of most of marketing today
created July 19, 2010
updated September 23, 2010