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Google’s ranking algorithm is becoming more complex by the day, it has become unpredictable. It is now nearly impossible to know in advance, how to make changes in a website that can affect our search engine ranking until it goes online. Marketers today, cannot guarantee that the change would be beneficial for the business, in fact, there are fair chances that the change backfires. So, what can be a better way of knowing the future of change that we make to our website? How to find out what Google wants from our site? The answer is - A/B testing. A/B testing is a method of comparing two versions (A and B) of a webpage to determine which one performs better and improve conversion rates. Running A/B tests can show you the difference between present version and variation; against traffic and user experience. Without A/B testing, you cannot know what works best for your audiences. It can shift business conversations from “we think” to “we know”. - See more at: https://www.10seos.com/blog/a-b-testing-good-for-seo-#sthash.Vl5R9I7s.dpuf
created November 22, 2016
updated November 22, 2016