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TEDx is an example of how brand owners can release their brand to the community and encourage fans to spread their brand experience to local people. First, TED uses a new sub-brand called TEDx, where x = independently organized TED event. This is a smart way to avoid the risk of open brand. Second, the TEDx community has developed a lot of tools and resources for themselves. Third, the TEDx community also has created unique and professional brand marketing equities.
#TED #BrandCommons #OpenBrand #TEDx
created July 02, 2010
updated April 18, 2013