Wix, an Israel-based company that helps people and businesses build websites, has filed for an initial public offering of up to $100 million.
In the lead up to the highly anticipated Twitter IPO, Wix is joining the ranks of companies moving to get their offerings into the public markets while the window is open.
Wix, with 37 million registered users, offers a freemium website creation service that helps people create a website using drag-and-drop tools without knowing any programming. About 680,000 of its users are paying subscribers.
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In the first six months of 2013, Wix generated revenue of $34.1 million, up from $18.9 million in the year-ago period. Net loss in the first half of 2013, however, was $10.1 million, up from $7.8 million in the first half of 2012.