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Too often, virtual events and webinars are stale and yawn-inducing. But with planning and imagination, you can revitalize these events, and the time is now. Jon Reed of diginomica shares his ongoing series - and a few prior articles of note.
The enterprise buyer is changing. The implication: sales and marketing as we've known it is broken. Here's Jon's diginomica series on the educated enterprise buyer.
My diginomica pieces on productivity, filtering, and breaking through the noise with differentating "deep work". Plus: the art of curation.
Jon Reed of diginomica shares his ongoing series on the future of work, and how enterprise professionals/teams should respond to the threats and changes posed by automation.
Enterprise events aren't easy to pull off. Here's a collection of Jon's satirical do's and don'ts for customer, media, and analyst events - along with customer use case strategy. Bonus: enterprise PR highs and lows.
On CMO dilemmas, informed buyers, and content as a differentiator.
Every edition of Jon Reed's semi-regular diginomica column breaking the down digital media stories that matter, reviewed with enterprise relevance in mind.
Jon analyzes the highs/lows of Enterprise UX, and why UX has become a critical issue for enterprise buyers. Plus: mobile apps design highs and lows.
Jon Reed's ongoing diginomica series on why independents are a big reason why some projects succeed - and some don't. Plus: consulting/hiring tips, and what separates the good consultants from the mediocre.
Jon's diginomica pieces on which BI + analytics trends have traction and why - including cloud, agile, big data and data science skills development. Plus: IoT use cases, data-driven startups. and data privacy.
Bio Jon Reed is a co-founder of diginomica.com, from which these article...more»
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